TikTok Marketing

 TikTok marketing

Tiktok is a massive platform that has millions of users. 1 billion users according to Hootsuite. This is also a solid blend of demographics as well. Of course the biggest percentage of that age demographic fall between 10-19 and 20-29 making up about 50% of the age demographic. So how does companies use the platform. Well will look at the main ways to use Tiktok for companies and look at numbers to prove the effectiveness of the platform. 

To start we need to know our competition and if we are not currently on their we are way behind. Behind 1000 plus companies that have already made business accounts to start their promoting journey. Lucky for us most of the companies that are among the leader on the app are entertainment oriented companies. S
uch as Guinness World Record, Roblox, Fortnite and a few more. If we are a restaurant will be competing with Chipotle and Starbucks as they are pretty far ahead. Clothing brand our top competitor is Gymshark but they are more of a niche audience. Nike is of course on the list as they are everywhere all the time. Drink wise will be competing with Redbull and Bang energy. Which does make sense cause both brands have big audience that have been built over time. Redbull is known for their crazy stunts that they post. Bang is known for the influencers they work with.

Which leads me to my next point what are these companies posting. Many like Bang are posting with big creators on the app. Sending them product or having them use hashtags. There are some companies that are coming up with their own content which is the one that I tend to see the most. Examples are typically organizations that are doing this though. Organizations like zoos, hospitals, or sport teams. Sport teams are the ones that pop up on my for you page the most because that is the type of content I interact with the most. However the most recent on that I have seen is Wendys had did a roast me day. Where they used the AI face scan and were trolling people that use their hashtag. They gained a lot of publicity because of it and had thousands of view. 

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