Chapter 5
Instagram is a very interesting social media platform. It is a platform where the main form of posting is through photographs with descriptions. It is a very unique form of posting while now there are more platforms that are similar in that way. Instagram was the first of its kind.
I see Instagram as a trendsetting social media platform. It is a place were trends are made public. Majority of the content comes from influence-rs and celebrities. Many people follow them for the new trends and also to get a peak into what that celebrities life is like. For companies you typically see fashion industry and makeup industry really flourishing on Instagram because the consumers can see the product for free. Were as before consumers would have to find a magazine now any brands that a person likes can be found on social media mainly Instagram. Instagram is also beneficial to chefs as well as they can use it as a portfolio while also getting solid feedback. There is a better platform for that but we will talk more about that down the line.
I definitely think you're right in saying that Instagram is great as a portfolio tool! I think it's a great way for artists of all kinds to promote their work. I would argue, however, that trendsetting is moving more towards TikTok nowadays. I think it will be interesting to see if that changes in the coming years!
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