Chapter 2 blog

      Chapter 2  

     Chapter two of our class book is all about personal branding and building that brand up. This chapter is pretty easy for me to wrap my head around.  

   

    See in my past life (a year and a half ago) I actually co-owned a small E-sports organization called Defiance with a buddy of mine. I started as a player for the organization, but I told him I wanted to do more. So, he offered me a lovely marketing position. It was my job to find sponsorships, produce ideas for content, and increase overall brand awareness. The reason this job was entrusted to me is because, well, that was my major. I also built my own brand for my twitch within half of a year from zero to three hundred plus followers on a very competitive market. Eventually though my friend would end up asking me to move up to COO with him and take over the company's business side. I would end up keeping track of the contracts of our players, any revenue streams and more.  

       

    That is not a representation of brand building but a representation of what I was able to accomplish based off of my brand that I built previously. My personal brand was able to push me into a place where I was trusted enough by a friend to eventually split the company with him half and half. My brand growth was a rare case of overnight fame. I was a small streamer who just got their PC for college. I was a variety streamer that did a lot of twenty-four-hour streams. Basically, one per month over the summer before I went off to college. Well during one of those streams I just so happen to be playing a game called Smite. Smite is a decent sized game. It is not super huge but not super small, it has a good fan base thanks to its E-sports scene. I was blessed enough that one of the biggest E-sports players in the Smite community was ending his stream and decided to raid* me. Bringing his massive audience of almost twelve-hundred people into my small stream. Since it was so late in the night many of these viewers had fallen asleep watching the bigger streamer. So, I had about 700 people in my stream lurking* during a twenty-four-hour stream which was massive because that means I was able to boost my viewer count average a lot. So much I was able to become a twitch affiliate that night. Which would allow me to start making money off of my streaming. I have of course had to maintain my brand. Since then, I am not as active as I used to be, so I have lost followers as time has gone by. It is hard to maintain a social media presence as you are going through school and building your brand.  

    However, if you do want to follow me on some of my platforms, I stream on occasion on twitch.tv/kingscarycow. I also will post clips here and there on my tiktok also at kingscarycow. Dropping follows help because when I get to the summer, I am able to stream way more when the semester is not in full effect.